Brand Guidelines
These guidelines ensure consistent representation of the NZ Golden Visa brand across all media and partner materials. Please follow these standards when using our brand assets.
Brand Overview
Brand Names
- NZ Golden Visa — Full brand name for body content, headers, and general use
- NZGV — Abbreviated form for title tags, compact spaces, and social media handles
Brand Voice
- Authoritative — We cite official sources and maintain accuracy
- Accessible — Complex immigration topics made clear
- Professional — Serving high-net-worth individuals
- Independent — Advisory resource, not a licensed adviser
Logo
Logo Variants
Primary Logo
Full logo with wordmark. Use on light backgrounds with sufficient space.
Compact Logo
Shortened version for mobile headers, small spaces, and social profiles.
Icon Only
Favicon, app icons, and decorative use where brand is established.
Logo on Backgrounds
Light background (preferred)
Dark/coloured background (inverted)
Clear Space & Minimum Size
Maintain clear space equal to the height of the "N" in NZ around all sides
Logo Misuse
Logo Elements
Symbolism
- Silver Fern: New Zealand's national emblem, representing growth, new beginnings, and the country's natural heritage
- Koru Spiral: Māori symbol of new life, unfurling fern frond representing hope and new beginnings
- Gold Ring: Represents prosperity, success, and the premium nature of the investor visa programme
- Forest Green: Evokes New Zealand's pristine natural environment and "100% Pure" brand promise
Colour Palette
Our colour palette draws from New Zealand's natural landscape — forest greens, earthy neutrals, and metallic accents that convey trust, prosperity, and natural beauty.
Forest Green
Primary#1B5E3Foklch(0.42 0.12 145)Logo, primary buttons, links, key UI elements
Gold
Accent#B8860Boklch(0.62 0.14 85)Logo ring, highlights, premium elements
Silver
Accent#C0C0C0oklch(0.78 0.01 60)Logo fern stem, metallic accents
Deep Teal
Secondary Accent#1A4D4Doklch(0.35 0.08 160)Secondary buttons, hover states
Off-White
Background#FCFCFCoklch(0.99 0 0)Page backgrounds, cards
Charcoal
Foreground#3D3D37oklch(0.25 0.01 60)Body text, headings
Typography
Our type system balances professional authority with modern accessibility. The serif font adds gravitas to the brand, while the sans-serif ensures excellent readability across all devices.
Crimson Text
Serif
Wordmark, display headings (optional)
Weights
- 400 Regular
- 600 Semibold
- 700 Bold
NZ Golden Visa
Geist
Sans-serif
Body text, UI elements, navigation
Weights
- 400 Regular
- 500 Medium
- 600 Semibold
- 700 Bold
Active Investor Plus Visa
Geist Mono
Monospace
Code snippets, statistics, data
Weights
- 400 Regular
NZ$5,000,000
Type Scale
Writing Guidelines
Do
- Use "Active Investor Plus Visa" for the official programme name
- Capitalise "Golden Visa" when referring to the programme
- Use NZ$ for New Zealand dollar amounts (e.g., NZ$5 million)
- Cite official sources (INZ, MBIE, FMA) for regulatory information
- Include disclaimers when discussing immigration advice
- Use "NZGV" for abbreviated brand references in titles
Don't
- Don't claim to be a licensed immigration adviser
- Don't guarantee visa approval or processing times
- Don't use outdated statistics without verification
- Don't abbreviate as "GV" or "NZ GV" (use NZGV)
- Don't use "NZ Golden Visa" in page title tags (only homepage/stats)
- Don't make claims about investment returns or guarantees
Need Brand Assets?
For high-resolution logo files, brand assets, or partnership enquiries, please get in touch with our team.